With so much content published online every day, people are totally drowning in the sea of information. Instead of helping them make decisions, the tsunami of data creates more paralysis analysis than ever before. There is too much content to digest, too many “gurus” spilling their beans all over the web, that the real golden nuggets get trapped under loads of hay.
The tougher it is for people, the more they are looking for a hero, someone to show them the way and save the day. In online marketing, this hero is called a Content Curator. That’s right, the messier the web becomes, the more opportunities for you to step up with your curation badge and cut right into the chase.
The Buzzword Word: Curation
Being a content curator means hand-picking only the crème de la crème from the content published in your niche and giving it to your audience with a pinch of salt.
Just as an art curator looks the very best pieces of artwork to add to the museum’s collections, you scout the web for the best pieces of content for your niche (e.g. The Huffington Post).
As a content curator, you select only the best content so that your readers don’t have to look for the needle in the hay themselves. They want to be able to turn to a smaller, but authoritative and opinionated website that can do all the monkey work for them and collect the gems for them – the best articles, videos, Instagram profiles, hashtags, you name it.
So now, you’re probably wondering…
- Where do you get all this content?
- How do you sort it all out?
- How do you add value to your readers?
- How do you make money with this?
You’re basically saying, “Hey, there is a ton of content out there about [niche name], some of it is good, some of it it’s awful, but some of it it’s pretty amazing and it’s gonna change your life! I’ll do the sifting for you and hand-pick only the best of the best, so you only get what matters.”
Content Curation At Its Finest
You select a piece of content, tell your readers why it matters, how it is relevant to them, link back to the source and collect the Thank-you notes. Keep in mind: content curation does not mean just copy-pasting links, tweets and article snippets all across your social channels. That’s just sharing without a voice.
What you really want to do is help people form an opinion, see things through your eyes and express an attitude. Otherwise, your services wouldn’t be needed. The key here is the “intent“: who are you curating for?
It’s for a laser-targeted group of people, your niche audience, who’d rather pay a little bit of money to get that premium information from a trusted source. Plus, the good news for you can slow down on producing unique content on a daily or weekly basis and instead focus on hand-picking awesome content and adding your spin on it.
But how do you do it? How do you become the sniffing star?
Keeping your eyes on the influencers, creating alerts, setting up filters and basically becoming a web patrol for your particular niche. Create a spreadsheet with your main sources, including:
- Facebook pages
- Twitter feeds
- YouTube channels