By Christina Hager
Creating great content is why your audience keeps coming back for more, and it’s why they refer others to you. It can drive traffic to your website, encourage customers to sign up to your mailing list or even be the tipping point that encourages them to buy products or services from you. That’s why, as a thought leader, you must absolutely have a plan around your content creation.
Don’t believe me?
According to HubSpot’s data, companies and brands that put out 16 or more posts a month receive 3.5 times more traffic to their website than companies that post four or fewer posts a month.
Great content can motivate your audience — but don’t think this means simply churning out tired, stale 500-word blog articles, posting massive amounts of videos to your site or simply updating your LinkedIn once a week. To reap the benefits, your focus should be on creating interesting, varied content that truly engages your audience and provides them with meaningful value.
Here are some tips on how to develop great content while building your thought leadership: